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Remodeling information into artist insights and enhancing the fan expertise on the GRAMMYs®


When the world’s prime recording stars cross the crimson carpet on the sixty fourth Annual GRAMMY Awards®, IBM might be there.

IBM Consulting builds long-term relationships with purchasers and 2022 marks the fifth 12 months the Recording Academy® and IBM have collaborated to counterpoint the digital expertise of Music’s Largest Evening®. This 12 months, the Recording Academy requested IBM to assist create an answer that would present distinctive insights concerning the lives and accomplishments of GRAMMY® artists.

Collectively, we constructed GRAMMY Insights with IBM Watson, an artificial-intelligence (AI)-powered clever search and text-analytics resolution, which makes use of the AI and pure language processing (NLP) capabilities of IBM Watson Discovery to dig deep and reveal distinctive data that fuels passionate fan engagement. Placing AI to work in a real-world utility just like the GRAMMYs® is a strong demonstration of how AI is altering the best way we study, work and eat content material.

Jimmie Allen did stand-up comedy when he first moved to Nashville.

When IBM Consulting companions with the GRAMMYs and different premier occasions — together with Wimbledon, the Masters Match and the US Open Tennis Championships — our purchasers depend on us to orchestrate and implement automation, AI, analytics and abilities to basically change how work will get completed. In collaboration with digital, advertising and marketing and technical groups from the Recording Academy, IBM Consulting helps them jumpstart initiatives utilizing IBM Storage Methodology, bringing collectively an open, seamless set of practices with a human-centric, outcome-first strategy, used to create, execute and function workflows alongside the shopper. The method delivers an end-to-end mannequin for accelerating digital transformation, which facilitates innovation and develops the practices, applied sciences and experience to quickly flip concepts into enterprise worth.

IBM Watson Discovery scans greater than 20 million articles from the previous two months utilizing pure language processing to advocate fascinating details — together with some hidden gems — about every recording artist. Utilizing these gems, insights are offered to music lovers.

In the end, this harnesses clever workflows permitting these just like the GRAMMY digital staff to shift their focus to extra essential, run of present processes whereas AI works in an automatic style to deal with the voluminous duties in any other case past attain, advances scalability thereby enhancing the fan expertise.

2018 marked the primary time the Recording Academy and IBM used AI to generate award-show content material. Then in 2021, in an progressive effort to assist followers really feel extra linked within the COVID-adjusted telecast, GRAMMY Debates with Watson summarized fan opinions by means of structured and enjoyable debates in the course of the stay present. 1000’s of followers weighed in on a wide range of statements that fueled sturdy opinions akin to essentially the most groundbreaking artist of all time, the highest type icon and the way digital concert events evaluate to stay reveals. Pure language processing was used to research a half-million key phrases and summarize music followers’ factors of view round vigorous conversations.

This 12 months, the Recording Academy labored with IBM Consulting to make use of AI know-how delivered by IBM Watson Discovery. IBM Watson Discovery scans greater than 20 million articles from the previous two months utilizing pure language processing to advocate fascinating details — together with some hidden gems — about every recording artist. Utilizing these gems, insights are offered to music lovers in the course of the GRAMMY Stay Pre-show and on the artist pages on GRAMMY.com. IBM Watson Pure Language Understanding, which works behind a firewall or on any cloud, makes use of deep studying to extract which means and metadata from unstructured textual content information. The analytics from the textual content information reveals classes, classification, entities, key phrases, sentiment, emotion, relations and syntax. This uncovers real-time actionable insights that can be utilized to drag meta-data and patterns from huge troves of information. (For a deep dive into the method, learn the IBM developer weblog.)

Madison Cunningham started playing guitar at age seven and performing with her siblings when she was twelve.

The AI insights unearthed by IBM Watson Discovery contribute to the present’s digital workflow and assist streamline the operations and manufacturing behind GRAMMY.com. The ability of AI and NLP enormously velocity information mining and queries that might in any other case take weeks or months to parse can now be achieved dynamically. As soon as insights have been harvested the manufacturing and curation groups determine which content material cascades throughout TV, social media and digital platforms. As stars arrive, meet with the press and showcase their designer fashions, information might be embedded in crimson carpet stay streams and posted to the artists’ pages on the GRAMMY web site.

IBM Consulting groups go far past creating an answer and handing it off to the shopper for implementation. All through the planning course of for the GRAMMYs, IBM Consulting collaborated with a number of stakeholders throughout the Recording Academy and steadily met with data know-how, advertising and marketing and digital groups. And on the massive night time, IBM might be on-site in the course of the occasion as an extension of the editorial and manufacturing groups.

The highly effective mixture of IBM Consulting, IBM Storage, IBM Watson Discovery and the Recording Academy digital staff delivers an engrossing digital expertise to greater than seven million music followers worldwide. Learn the way IBM Consulting may also help you utilize market-leading pure language processing to uncover significant enterprise insights from paperwork, webpages and large information.



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