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How Activists Use Social Media for Good — and You Can Too

An article a couple of legislative initiative to defund Deliberate Parenthood was the final straw for me. It was 2014, and I used to be nonetheless paying my manner by means of faculty by serving as a bunch at a neighborhood restaurant. However the article got here as I used to be studying extra about how my rights to make choices about my physique have been more and more underneath assault. It left me feeling powerless and uncertain of what to do, however with a perception that I wanted to do one thing


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So I turned to social media. 

That sounds trite now, however again then, for me, it was a giant deal. My journey began with including a pro-Deliberate Parenthood body to my Fb profile image. For some time, that is all I believed I might do. Ultimately, I related with a Fb good friend who volunteered at a girls’s clinic, strolling purchasers previous protesters to get to their appointments. It wasn’t lengthy earlier than I used to be on the market along with her nearly each weekend. 

My story is not distinctive. It is an illustration of how social media opened a door to activism and a community of individuals and organizations already taking motion and contributing to alter. In 2020 about one-third of social media customers reported utilizing platforms like Fb and Twitter to indicate assist for a trigger, search for rallies or protests of their space, and encourage others to take motion concerning essential points, based on a Pew Analysis Middle research.

The statistic runs counter to the narrative that social media posts about causes comparable to local weather change, anti-Asian hate or Black Lives Matter are extra efficiency than substance. In 2020, the Pew Analysis Middle reported that 80% of Individuals stated social media platforms have been efficient for elevating public consciousness about political or social points. For many individuals, the social media gateway to activism could be very actual – significantly during the last two tough pandemic years. 

Social media has gained a popularity over time for misinformation and mistrust, but it surely’s additionally an essential software for activists and advocacy teams. With its nonstop nature and widespread attain, social media is not one thing they may ignore anyway. As an alternative, many have embraced it and rethought their technique round recruiting and getting their message out.

Blanca Gamez, the American Civil Liberties Union’s deputy organizing director, stated advocacy teams are cognizant of waves of consciousness and a spotlight on social media as effectively, and attempt to make them work for the trigger’s profit. 

“Folks take note of what’s taking place on their social media,” Gamez stated. “In the event you preserve seeing the message again and again, repeating on Twitter, tagging someone, individuals listen.” 

Activism has modified because the introduction of social media 

Tamarra Wieder, state director of Deliberate Parenthood Alliance Advocates Kentucky, traces her activism roots again to protests across the Iraq Battle within the early aughts. Throughout the protests, Wieder noticed the stark actuality of police brutality, in addition to how native communities and communities of colour in her hometown of Albuquerque, New Mexico, have been typically singled out and focused. 

“It woke me up,” Wieder stated of her early experiences. “I considered myself as an activist, however I did not know how you can channel it [and] be useful, versus simply exhibiting up and never realizing what to do.” 


Leo Bierman attended the Extinction Riot demonstration in 2019. He bought concerned about activism when he noticed a livestream of XR’s first assembly.

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Issues have modified dramatically since her activist early days. Fb, Twitter and social media as we all know them immediately weren’t obtainable then. Now that these platforms are a part of on a regular basis life for many of us, Wieder says that not utilizing social media raises the danger of disenfranchising some individuals. 

In Kentucky, Wieder stated, social media helps residents extra simply get entangled throughout legislative periods. With out the privilege of a versatile work schedule, the quantity of people that can head to Frankfort, the state capital, to assist or protest a invoice is proscribed. Whereas it isn’t an ideal answer, social media could make area for individuals and make it simpler to be concerned within the democratic legislative course of. In accordance with Wieder, live-tweeting, livestreaming and digital Zoom days (as a substitute of in-person foyer days) permit individuals to interact on their lunch breaks. 

However when pandemic-fueled social-distancing and lockdown orders went into impact in 2020, social media wasn’t simply an essential software – in some circumstances, it was the one one which mattered.

Social media retains activism accessible throughout COVID-19

George Floyd’s homicide in Could 2020 wasn’t the primary occasion of police brutality caught on video. It wasn’t even the primary to be shared on social media. However a heady brew of shock over the video, coupled with a lockdown that had thousands and thousands cooped up at house and glued to their screens, led to a summer time of protests throughout the US and world wide.

With everybody caught at house, many turned to social media to indicate their assist. It began with a change of their profile image. However Fb and Twitter additionally served as rallying factors to coordinate public demonstrations in actual life, a lot of which have been livestreamed


Social media is a key software for Black Lives Matter group — from assembly locations and instances to produce requests and extra. 

Frederic J. Brown/Getty Photographs

These livestreams and movies additionally performed a giant position in one other problem that got here to the forefront in the course of the pandemic: an escalation of xenophobia and bigotry towards the Asian American and Pacific Islander communities.

The footage added one other layer of data and supplied a window into the impacted group, based on Cynthia Choi, co-executive director of Chinese language Affirmative Motion. A few 12 months in the past, 65-year-old Vilma Kari was attacked on her method to church. Closed-circuit footage captured the assault and later went viral on-line. In early March of this 12 months, footage surfaced of a New York man punching a 67-year-old Asian lady 125 instances. Seeing that impression will help make an individual turn into conscious of pervasive social points and inspire them to hunt out methods to assist. 


When footage is captured of a hate crime, it tends to go viral on social media, forcing individuals to confront the pervasiveness of a social justice problem.

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That is what Choi does each day by means of Cease AAPI Hate, a nonprofit group she co-founded in 2020 in response to that rise in violence. The coalition collects, tracks and responds to stories of hate, harassment and discrimination towards these communities within the US. Because the starting of the pandemic, Cease AAPI Hate has collected greater than 9,000 stories of anti-Asian incidents.

“It has been very highly effective within the sense that we’re in a position to make use of social media and different areas to maintain the dialog going,” Choi instructed me. “Not solely simply to encourage individuals to report, but in addition to convey visibility [and] each instant and long-term options that we’re searching for.” 

Due to the accessibility of social media, rallying individuals to a trigger is less complicated than ever within the age of COVID. 

“Early on it was all phone-banking, door-knocking and tabling,” Wieder stated. “COVID actually modified how we have been capable of do organizing, and digital organizing turned an enormous a part of our arsenal.”

Social media challenges

Despite the fact that social media can put a highlight on subjects that are not main on mainstream media shops, equally essential tales and pictures can nonetheless get misplaced within the fixed stream of content material. 

T.J. Billard, an assistant professor at Northwestern College Faculty of Communication, stated that social media has arguably made getting visibility for a trigger more difficult, particularly compared to the Sixties and Seventies, when 4 networks have been just about all that was obtainable on TV. This basically assured an understanding of the focused viewers and {that a} large chunk of the inhabitants would see the message.

It is gotten exponentially extra fragmented. 

“Proper now we’re in a kind of media atmosphere the place you’ll want to work to saturate so many extra channels of communication in hopes of reaching that sort of visibility,” Billard stated. “So the work of doing it’s tougher, and activists are working in an atmosphere that is suffering from much more ambiguity.” 

Twitter social media app Tweetdeck on a laptop

Social media strikes quick. New data is continually arriving and updating. Generally simply opening the Twitter app might be overwhelming.

James Martin/CNET

Social media groups for these teams are prepared for these challenges. Organizations lean into them, intently learning which platforms deal with particular demographics, even learning advantageous particulars like the colour schemes of shared posts. 

Then there’s the necessity to reduce by means of the noise when one thing goes viral. 

Emily Patterson, the ACLU’s affiliate director of social media and merchandise, stated waves of consciousness can get many communities speaking publicly about a problem that smaller teams have been engaged on for for much longer. These smaller teams have to cope with disagreement and misinformation whereas additionally offering individuals with steerage on what they will do. 

“When a problem is out of the blue getting a number of consideration, there is a delicate steadiness on social media between giving newcomers to the difficulty simple methods to take motion and get extra concerned, pushing again towards elevated misinformation and being drowned out by giant accounts who’re out of the blue very within the subject,” she stated.

meaningfully interact 

Social media is an emotional curler coaster. Just some minutes on an app will present you a humanitarian disaster taking place abroad sandwiched between a cat meme and your cousin’s trip pictures. 

Even with one of the best intentions, it is arduous to concentrate on one subject for quite a lot of moments on social media. Greater than 3.6 billion individuals use social media as of 2020 – and it is nearly assured that these persons are utilizing a number of platforms, contributing to an unceasing bombardment of data demanding your consideration and claiming to be most essential.


Social media, although not with out its flaws, generally is a useful method to join, be taught and meaningfully contribute to a trigger.

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However there’s a method to reap the benefits of social media in a significant manner. Listed below are a number of tips about how you can take part in and genuinely contribute to activism efforts on social media.

Social media is only one software 

Activism was round earlier than social media, and it’ll live on if the platforms have been to ever go away. Whereas providing a present of assist in your cowl picture is an effective step, know that there’s probably extra you are able to do. This may look totally different based mostly on our totally different schedules, monetary means, psychological well being spectrums and understandings of social points.

“Our first intuition is to show to [social media] as a result of it is simple,” Billard stated. “And I do not imply simple within the sense of low effort, however [in the way] that it is obtainable to us continually. It is acquainted to us and we all know what to do. However it additionally typically does induce [feelings] of hopelessness [because] it appears inconceivable to have any impact on this type of firehose of data and tragedy.” 

In accordance with Billard, typically your best option is placing social media apart and investigating how one can interact with communities and networks exterior of the digital sphere. 


Social media solely goes to this point. In the event you’re burned out on retweets and hashtags, discover out how one can assist in-person efforts. 

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Discover the foundation of the motion

We run the danger of falling into performative activism when our actions on social media turn into extra about what we get out of it, as a substitute of staying centered on the collective trigger. Listening to the tales of straight impacted individuals and communities (and amplifying them) is extra essential than placing your opinion out on social media. 

For Choi and her group, spotlighting relatable tales is essential. The Cease AAPI Hate reporting heart receives an enormous vary of stories detailing on a regular basis experiences of individuals within the AAPI group. 

“Simply because [a reported incident] is not prison [or] simply because they did not name the police, doesn’t suggest that it isn’t one thing that we needs to be taking note of,” Choi stated. “We’re utilizing these tales to advocate for public coverage options. We’re utilizing these tales to speak with lawmakers.”

It is also essential to pay attention to your environment and report incidents of racism that you just may witness your self. In the event you see somebody being harassed in public, it may be simple to imagine another person will step in to assist. That is known as the bystander impact, and you’ll find coaching in your native space to assist perceive it and fight it.

Understanding your privilege, no matter that appears like for you, can be essential in serving to marginalized communities.   


Even if you cannot attend a rally, there are dozens of how to assist a trigger and unfold consciousness. 

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Determine what going past social media seems like for you

In relation to social media, it may be simple to get caught up in evaluating your self to a different’s actions. You did not have time to go to a rally at metropolis corridor, however you donated to the grassroots group that organized the demonstration. That is actually higher than simply altering your profile image body proper? Real activism, particularly on ever-changing social media platforms, is way much less black and white.

Wieder, Choi, Gamez and Billard agreed that it is tough and unfair to attempt to outline what real activism seems like. The way you present up for a trigger on social media or exterior of digital areas will look totally different from individual to individual. 

In accordance with Wieder, if somebody is exhibiting up for a trigger of their most genuine capability, there should not be any disgrace. Sure, even when it is only a easy change in your picture.

“Altering that profile image might be a monumental dialog starter in a conservative household,” Wieder stated. “It is about assembly your supporters the place they’re and creating secure areas for them to be taught and develop after which possibly really feel snug sufficient to return out to a rally, [or] at some point door-knock or phone-bank [with us]. We’re all on the identical web page in some ways, and making a ‘who’s a greater activist’ just isn’t productive.”



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