Tuesday, April 5, 2022
HomeBig DataAtlan Raises $50M Collection B to Construct the Way forward for Metadata...

Atlan Raises $50M Collection B to Construct the Way forward for Metadata within the Trendy Knowledge Stack – Atlan

TL;DR: We raised $50M led by Salesforce Ventures, Sequoia, and Perception with participation from current traders, valuing us at $450M. 

As we speak’s announcement is surreal. 

At Atlan, we started as an information staff ourselves and had been annoyed by how troublesome it was to handle our work. It felt like an uphill climb to share knowledge, doc data, monitor adjustments, save work, and extra. We had been envious of our gross sales, advertising, and engineering groups, who labored in trendy instruments like Salesforce, Hubspot, and GitHub whereas we toggled between a dozen disconnected, siloed instruments every single day. 

Again in 2017, we wrote an inner memo titled “Salesforce for Knowledge Groups”. This memo is when the thought for Atlan began taking form, and it’s what makes in the present day’s fundraise announcement with the Salesforce Ventures staff all of the extra particular. ❤️

In our first pitch deck, we shared a daring imaginative and prescient. Salesforce is the house for gross sales groups, GitHub is the house for engineering groups, and Figma is the house for design groups. At Atlan, we needed to be the Residence for Knowledge Groups. 

Atlan Series B - Seed Pitch Deck
Throwback from the pitch deck we used at Atlan’s seed spherical

Prior to now 18 months, we couldn’t be extra grateful to the wonderful knowledge groups who’ve trusted us and given us the chance to turn out to be their house. My private favourite second of the yr was in a check-in with Larisa Gorokhova, the Senior Director of BI at CSE Insurance coverage, when she mentioned to me, “Atlan isn’t just an information catalog. It’s actually a house for knowledge folks to collaborate, to debate issues, to affix collectively. It’s a house in your knowledge staff.” 

We’re thrilled that we’ve constructed a house the place knowledge groups like to stay and work every single day, however we all know that’s simply step one. 

As we speak we’re so excited to announce that we’ve closed our Collection B, a $50 million spherical of funding led by Salesforce Ventures, Sequoia, and Perception. A number of founders within the trendy knowledge stack additionally participated within the spherical, together with Taylor Brown from Fivetran and Ajeet Singh from ThoughtSpot, in addition to current traders Waterbridge Ventures.

Fundraise bulletins are sometimes boring, so in the present day we wish to share what this fundraise actually means to us and what’s subsequent in our journey to maneuver the needle for knowledge groups around the globe. 

Supercharging each instrument and expertise within the trendy knowledge stack

Whereas the info stack has solved some necessary issues, it’s turn out to be more and more chaotic and siloed. The expertise of working with these instruments in the present day is basically damaged. Benn Stancil wrote about this and made an open name for the “Trendy Knowledge Expertise”. 

Whereas we don’t absolutely know what the way forward for the fashionable knowledge stack holds, we all know that metadata might be key to sewing collectively the best knowledge expertise. 

Metadata was all the craze final yr. But all of the hype and debates centered on metadata architectures, push vs pull, knowledge discovery vs knowledge catalogs, and so on. We imagine these are the incorrect issues to be specializing in. 

We imagine that the following leap ahead within the metadata house is not going to come from perfecting the structure. As a substitute, it’ll come from serving to knowledge groups get actual worth from the gold mine of metadata that’s generated in the present day. 

We’ve nonetheless barely scratched the floor of what metadata can do. Metadata holds the important thing to fixing dozens of issues in our house — allocating compute assets dynamically based mostly on utilization metadata, scoring knowledge well being and insights, purging stale knowledge belongings, and even dynamic pipeline optimization

For instance, think about a world the place these conditions are the norm:

  • When an information high quality concern is detected in a supply desk, the system robotically stops the downstream pipelines to make sure that incorrect knowledge doesn’t make its solution to the dashboard. 
  • The system leverages previous utilization logs to robotically tune knowledge pipelines and optimize compute efficiency by shifting masses in the direction of incessantly used knowledge belongings and optimizing the schedules of knowledge pipeline runs.

We imagine that the answer to that is transferring from in the present day’s passive, siloed programs to really activating metadata. Consider a Phase or Zapier-like expertise the place metadata can create concord throughout instruments and energy excellent experiences throughout the info stack. 

To make this future occur, we have to open up metadata and transfer from augmented knowledge catalogs to “metadata wherever” orchestration programs. For the previous yr, we’ve been quietly working in the direction of making this new world of energetic metadata a actuality, and we will’t wait to point out you our progress. Keep tuned for some thrilling updates within the close to future. 😉

Learn our current book on the third era of knowledge catalogs and the energetic metadata motion. 

Constructing the sort of firm that we wished we might have partnered with

In our early days at Atlan, we wrote an inner manifesto about what it might take to be the sort of firm that we wished we might associate with once we had been an information staff ourselves. These ideas have pushed nearly all our product and enterprise choices since Day Zero. One in every of these ideas is, “Be a associate, not a vendor.” 

In a chat with Venkat Gopalan, the Chief Knowledge Officer at Belcorp, we requested, “What shocked you about Atlan?” He replied, “Past the product, it was the staff dedication. I see this as a partner-partner relationship, not a client-vendor relationship. I feel you’re genuinely focused on investing within the success of a corporation.” 

In the identical spirit, Larisa mentioned, “I hope you gained’t lose that spirit and dedication to your clients as you develop. I’ve seen that occur rather a lot… I hope you gained’t lose that spark.” 

We’ve just lately heard this sentiment from a lot of our clients — they don’t simply worth our product, but additionally the individuals who include it.

When knowledge groups convey on Atlan, they’re typically going by means of a crucial transformation. Our champions face the problem of serving to their groups transfer from a reactive “knowledge service” mindset to a proactive “knowledge product” mindset. Whereas know-how is a vital a part of this transition, the way in which {that a} knowledge staff evolves its tradition and rituals is simply as necessary.

In our common espresso chats with our buyer champions, we realized that we regularly had been going past speaking about our product and have requests (although that got here up too! 😉). As a substitute, they began asking us about their inner challenges, cultural rituals, and finest practices round setting the appropriate processes. We realized that we had been in a position so as to add a ton of worth by simply sharing experiments and learnings from different knowledge groups that we work with. 

We’ve consciously chosen to be extra than simply the supplier of a product and make investments closely into serving to our clients with tradition enablement. For us, this implies treating our clients’ objectives as our personal. It means going above and past, and doing no matter we will to assist them succeed. 

Final yr, we began with a small group house for our clients to share frameworks and finest practices. Within the coming yr, you will notice us make investments closely in doing extra to assist drive the info tradition stack ahead — for our clients, but additionally for any knowledge staff trying to work collectively higher.

Giving again to the info group

Our mission at Atlan is to assist knowledge groups do their lives’ finest work, collectively. The primary and most impactful solution to obtain this was by constructing a terrific product. However the product was at all times simply speculated to be one a part of the mission.

All of us within the trendy knowledge stack have been working collectively to construct one thing higher and enhance knowledge groups’ each day work. Within the early days, one of the simplest ways for us to do that was to be clear about sharing our personal learnings as an information staff. Since then, we’ve discovered a lot from our clients and associates within the knowledge world as they tackle this journey, and we’ve been working to make this information overtly accessible for groups all over the place, whether or not they use Atlan or not.

As we speak this funding permits us to broaden our efforts to present again to the group that has been so supportive of our work.  

Within the coming yr, we’ll work to share this data overtly and transparently. We’ll proceed to put money into academic content material and assets, sponsor meetups and communities, and contribute again to the necessary open-source initiatives and tasks that we’re obsessed with. 

Constructing a tremendous staff of Atlanians around the globe

Whereas the final yr has been a whirlwind of numbers and wins, what we’re most pleased with is the wonderful staff we’ve constructed. 

We’re now a staff of over 100 Atlanians unfold throughout 12 nations and 40 cities. Our go-to-market staff stretches throughout the globe, with houses in San Francisco, New York, Guadalajara, London, Manila, Istanbul and Chennai. Our finance and operations staff is in New Delhi and Toronto, whereas our safety staff is in Singapore and Pune. Our product and engineering staff is unfold throughout Bangalore, Windfall, Lagos, and past. 

Atlan Series B - Global Team

Our staff begins off each assembly with “Good morning, afternoon, and night!” and robotically is aware of what time it’s in Los Angeles and New Delhi proper now. It’s a bit odd, we admit, however we find it irresistible. 

We did this as a result of considered one of our core values is “One Crew”. It doesn’t matter whether or not somebody is from San Francisco or Sao Paulo, whether or not they went to Harvard or a university we’ve by no means heard of, whether or not they’re 18 or 81, whether or not their gender identification is male, feminine, or non-binary… We don’t care about any of this. 

At Atlan, all we care about is somebody’s work, as a result of it speaks in a method that phrases by no means can. We love individuals who take pleasure of their work and do the appropriate factor even when nobody is watching. This concentrate on letting anybody, wherever, be a part of our mission implies that we’ve been in a position to democratize alternative and construct a staff of actually wonderful Atlanians in each nook of the globe.

This staff retains us all going, even when our nights get longer and our challenges get harder. That’s why we’ve chosen to announce our fundraise not with a video from our traders or clients, however with the sincere reactions from our staff once we introduced it internally. It was considered one of our favourite moments to date, and we’re so excited to share a glimpse of what this announcement truly means to us all. 

Take a look at our inner Crew Handbook to study extra concerning the values, ideas, and practices that energy our dream staff.

Dreaming with our eyes broad open

The subsequent decade is the last decade of data-driven groups and corporations — ones that don’t simply use knowledge, however combine it into each facet of their each day work. Nonetheless, these groups will solely achieve success in the event that they discover a solution to collaborate successfully throughout in the present day’s chaotic knowledge silos and data gaps. When the varied “people of knowledge” lastly turn out to be an actual staff. 

At Atlan, our dream is to be the place the place these wonderful groups stay and work collectively higher — the place their tech empowers them to do greater than they ever imagined, somewhat than holding them again from their objectives.

When a brand new Atlanian joins the staff, they jot down their desires for the long run in a ritual that we name the “Dream Wall”. Whereas a few of our desires are foolish like our hope for a seashore retreat, most of our desires are concerning the wonderful groups that we wish to empower — the info groups that might be behind revolutionary human achievements within the subsequent decade like self-driving vehicles, folks on Mars, a remedy for most cancers, and rather more. 

Whereas there’s an extended solution to go, we get up each morning with the belief and pleasure that we have now an actual shot. An sincere, actual shot at making these desires a actuality. And we’re giving it our all.

—Prukalpa & Varun

Atlan Series B - Dream Wall
Our Dream Wall

We’re at all times on the lookout for dreamers who imagine within the energy of data-driven groups. If this sounds such as you, take a look at our open positions.



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